Social Media Marketing


Social Media Marketing - Social Media is used to connect with friends, family, and other communities and organizations. Businesses can also utilize social platforms to engage with existing and potential customers. With the right strategy, they can reach them with the right message at the right time, encourage them to try the product or service, and answer any need for customer support.

With Social Media, you can:


Discover new customers

A strong presence in social media channels frequented by your customers increases your Reach. In turn, this helps boost brand awareness and recall. These customers are more likely to leave positive feedback and share their experience.


Build brand awareness

With the aim to become a top-of-mind brand for the product or service offered, your business can leave recurring impressions through Social Media. This leads to the customer having a clear consideration when a product or service is specifically needed.

Reach audiences efficiently

Social Media involves audience targeting. This ensures your message reaches the people who are likely to engage with your brand or to avail of your products and services.


Social Media Playbook

Based on your website, brand guidelines, and intake form, we will create a strategy that will serve as the basis for content to be posted on your social media accounts. The playbook will consist of the following: brand and design guidelines for the social media posts, a content strategy, and banners optimized for your Facebook, LinkedIn and Twitter pages. A workflow process will also be proposed and observed within the cycle.

Reporting and Analytics

We invest heavily in technology to provide you with real-time reporting. It reports how your channels performed in the previous month and pinpoints which area should be further optimized. Reports will also contain recommendations submitted for your approval. Once approved, those recommendations will be applied the next month.

Social Media Stats

  • 72% of internet users have one social media channel
  • 89% of 18-29 year olds use social media
  • 72% of 30-45 year olds use social media

Channel Audit

This covers how your channels are currently performing and recommendations on how to further optimize them. Through advanced targeting systems, we identify and segment your target audience based on the demographics, behaviors, and interests you specify. After determining your audience size, we recommend a budget that will be allocated for boosting your posts, scheduling your ads, and promoting your page. It will also include six-month goals tailored specifically for the goal you selected.

Social Media Calendar

Your calendar will include posts; articles; and Facebook ads complete with graphics, captions, and copies based on the approved playbook. Posts will be boosted while Facebook ads will be scheduled during the cycle. The proposed budget allotment will be applied to expand reach and awareness across the Social Media platforms.

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