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SEO tips for voice search

SEO tips for Voice Search

seo tips for voice search

Digital assistants are redefining the rules of SEO. Voice assistants are becoming quite popular, and they already have an impact on how people search.

For that reason, it is fundamental to investigate how to rank well with the new digital assistants in the market. It is extremely important since more and more users trust voice recognition software like Siri and Cortana to perform searches.

Nowadays, there are upgraded digital assistants such as Amazon Alexa, Google Home or Google Assistant. These technology upgrades are based on voice interaction and speech recognition.

Using these innovative devices, you will be able to play your favourite song, schedule a dentist appointment, make a reservation or buy tickets for a show, just with a voice command.

There are endless possibilities of how digital assistants can make your life easier. Early-adopters are already crazy about them, and it is expected to become more and more popular in the next three years.

Due to this new way of interaction between user and business throughout the internet, companies must identify how to match their keywords with the full sentences searchers use when they search using voice assistants.

Having a good SEO strategy is now more important than ever since Google assistant and the other voice assistants only show the top result for general questions. Because of this, companies must concentrate on getting the first position.

In order to achieve this goal, they have to identify the differences between a regular search using a search engine and a voice search. For instance, to look up for pizza, a user might type just “pizza” into the search engine while using a full sentence for a voice search “Where I can order the best pizza?”.

Since most voice searches are questions, companies must create featured snippets as answers. They must answer the question directly and concisely. Therefore, an effective featured snippet is short, not longer than 29 words.

Featured snippets are now even more relevant than traffic, and there is a fierce competition to create the best one. As long as they provide information they can even be promotional, they will not be penalized for advertising a product or a service. This will probably lead to immediate sales.

There are other actions that can take your business to the first position in Google Assistant. A big determinant factor is PageSpeed. There is a correlation between page speed and how well a website ranks in voice search. The average result loads in 4.6 seconds.

Beyond PageSpeed, there are other trigger factors such as Domain Authority and HTTPS. Authorized domains and HTTPS secured websites rank better with Google Assistant too.

New innovations are coming up every day making that even not that old technologies are becoming obsolete. It changes the way we live, we work or even think. We already have changed DVD for online streaming, the enterprises have changed analog PBX to the virtual call center and now have changed the way we search the information.

Embracing this new technology and becoming a first-mover can lead companies to succeed in the market and defeat fierce competitors. This innovation must be seen as nothing but a great business opportunity for any business.

seo tips

Build a remarkable SEO content strategy with these tips

If you are present in the digital world as a business, then you must have tested and implemented various SEO strategies in order to make your website rank higher in search results and bring more traffic to your website. But one of the most important parts of SEO strategy which is mostly overlooked by most of the business owners is SEO content strategy.

SEO content is any type of content used and created on the digital platform with an objective to bring more traffic to your website and rank higher in search results. So basically an SEO content strategy will be built around such type of content only.

Here is the list of different types of SEO content

  • Blog posts
  • Articles
  • Lists
  • Infographics
  • Slideshows
  • Directories
  • Product Pages and much more

There are various ways through which you can plan and implement your SEO content strategies, but in this blog post, we will be talking about some of the important tools for optimizing your content for SEO so that you can get the expected results through your efforts.

Do in-depth keyword research

From the wide array of parameters which Google uses to index your content, keywords are the most important one. You should always make sure that the type of content which you are going to create includes the relevant keywords.

For example, if you are a QuickBooks cloud hosting company then you need to make sure that the content which you are going to create includes relevant keywords like “QuickBooks cloud hosting”, “QB cloud hosting”, “hosted QuickBooks”, etc.

So go through a relevant and useful keyword research so that you can later use it in your content for better visibility and website traffic.

Promote your content

Another important part of the SEO content strategy is promoting your content. You can use various social media sites like Facebooks, Twitter and LinkedIn to promote your content. You can also build both internal and external links for your content in order to make it visible to more people with similar interest.

You should not hesitate in sharing your content multiple times on the social media sites as it will increase your chances of getting viewed by other people. In addition to this, you can also send your newly published content to your email list, send an outreach mail and even submit the same post to different content communities.

Don’t forget the old contents

While focusing on creating new and unique contents, most of the people forget about updating and maintaining their old content and this is not an ideal SEO content strategy practice.

You can add a “Last updated” tag on your on top of the page for enhancing your page on a continuous basis and keeping your page competitive in the search results while the topic evolves over time.

Other than this, you can also add extra content types for upgrading your existing content. You can simply create a video on a lengthy how to content and increase its linkability. It will also help you to bring traffic from other platforms like in the case of video creation, you can get traffic from YouTube as well.

SEO content strategy is a major part of optimizing your website for SEO purpose and underestimating such an important part of SEO will hamper your optimization goals and reduce the traffic on your website. So use the above-mentioned tips and get the expected results.