If you are present in the digital world as a business, then you must have tested and implemented various SEO strategies in order to make your website rank higher in search results and bring more traffic to your website. But one of the most important parts of SEO strategy which is mostly overlooked by most of the business owners is SEO content strategy.
SEO content is any type of content used and created on the digital platform with an objective to bring more traffic to your website and rank higher in search results. So basically an SEO content strategy will be built around such type of content only.
Here is the list of different types of SEO content
- Blog posts
- Product Pages and much more
There are various ways through which you can plan and implement your SEO content strategies, but in this blog post, we will be talking about some of the important tools for optimizing your content for SEO so that you can get the expected results through your efforts.
Do in-depth keyword research
From the wide array of parameters which Google uses to index your content, keywords are the most important one. You should always make sure that the type of content which you are going to create includes the relevant keywords.
For example, if you are a QuickBooks cloud hosting company then you need to make sure that the content which you are going to create includes relevant keywords like “QuickBooks cloud hosting”, “QB cloud hosting”, “hosted QuickBooks”, etc.
So go through a relevant and useful keyword research so that you can later use it in your content for better visibility and website traffic.
Promote your content
Another important part of the SEO content strategy is promoting your content. You can use various social media sites like Facebooks, Twitter and LinkedIn to promote your content. You can also build both internal and external links for your content in order to make it visible to more people with similar interest.
You should not hesitate in sharing your content multiple times on the social media sites as it will increase your chances of getting viewed by other people. In addition to this, you can also send your newly published content to your email list, send an outreach mail and even submit the same post to different content communities.
Don’t forget the old contents
While focusing on creating new and unique contents, most of the people forget about updating and maintaining their old content and this is not an ideal SEO content strategy practice.
You can add a “Last updated” tag on your on top of the page for enhancing your page on a continuous basis and keeping your page competitive in the search results while the topic evolves over time.
Other than this, you can also add extra content types for upgrading your existing content. You can simply create a video on a lengthy how to content and increase its linkability. It will also help you to bring traffic from other platforms like in the case of video creation, you can get traffic from YouTube as well.
SEO content strategy is a major part of optimizing your website for SEO purpose and underestimating such an important part of SEO will hamper your optimization goals and reduce the traffic on your website. So use the above-mentioned tips and get the expected results.