seo tips

Build a remarkable SEO content strategy with these tips

If you are present in the digital world as a business, then you must have tested and implemented various SEO strategies in order to make your website rank higher in search results and bring more traffic to your website. But one of the most important parts of SEO strategy which is mostly overlooked by most of the business owners is SEO content strategy.

SEO content is any type of content used and created on the digital platform with an objective to bring more traffic to your website and rank higher in search results. So basically an SEO content strategy will be built around such type of content only.

Here is the list of different types of SEO content

  • Blog posts
  • Articles
  • Lists
  • Infographics
  • Slideshows
  • Directories
  • Product Pages and much more

There are various ways through which you can plan and implement your SEO content strategies, but in this blog post, we will be talking about some of the important tools for optimizing your content for SEO so that you can get the expected results through your efforts.

Do in-depth keyword research

From the wide array of parameters which Google uses to index your content, keywords are the most important one. You should always make sure that the type of content which you are going to create includes the relevant keywords.

For example, if you are a QuickBooks cloud hosting company then you need to make sure that the content which you are going to create includes relevant keywords like “QuickBooks cloud hosting”, “QB cloud hosting”, “hosted QuickBooks”, etc.

So go through a relevant and useful keyword research so that you can later use it in your content for better visibility and website traffic.

Promote your content

Another important part of the SEO content strategy is promoting your content. You can use various social media sites like Facebooks, Twitter and LinkedIn to promote your content. You can also build both internal and external links for your content in order to make it visible to more people with similar interest.

You should not hesitate in sharing your content multiple times on the social media sites as it will increase your chances of getting viewed by other people. In addition to this, you can also send your newly published content to your email list, send an outreach mail and even submit the same post to different content communities.

Don’t forget the old contents

While focusing on creating new and unique contents, most of the people forget about updating and maintaining their old content and this is not an ideal SEO content strategy practice.

You can add a “Last updated” tag on your on top of the page for enhancing your page on a continuous basis and keeping your page competitive in the search results while the topic evolves over time.

Other than this, you can also add extra content types for upgrading your existing content. You can simply create a video on a lengthy how to content and increase its linkability. It will also help you to bring traffic from other platforms like in the case of video creation, you can get traffic from YouTube as well.

SEO content strategy is a major part of optimizing your website for SEO purpose and underestimating such an important part of SEO will hamper your optimization goals and reduce the traffic on your website. So use the above-mentioned tips and get the expected results.

3 Ways SEO & Content Work Better Together

The relationship between SEO content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together?

If you’re trying to grow your qualified search traffic, you can’t do it with only one; you have to combine your SEO efforts with engaging content.

But what’s the most effective way to do this?

One way to look at the relationship is from the perspective of SEO making requests of content marketing (although their synergy isn’t as aggressive as that sounds).

Let’s look at three essential ingredients SEO requires – keywords, backlinks, and a technical site audit – and how SEO and content work together to help you achieve your digital marketing goals.

1. Keywords Can Help You Generate Content Ideas

There is no such thing as SEO without keywords, and the most astute content marketers understand that the best content helps your rank for the terms that are most related to what your consumers are already searching for – which is why every effective content strategy starts with keyword research.

A comprehensive keyword research session starts with some simple brainstorming. Think about the main goals of your site and jot down some keywords. From there, expand this list with the help of keyword tools.

Below are two ways you can identify keywords beyond those you currently rank for:

  • Google autocomplete and related searches: There’s no better way to step inside the mind of what your consumers are searching for than through Google. Let’s say you wanted to start dedicated to cheeseburgers. “The best cheeseburger” is a query that your target audience is already likely using, but when you enter it into Google, you’ll discover a list of potential long-tail keywords (see below). Three SEO Demands That Content Fulfills | SEJFrom there, scroll down and check the related searches for an additional list of relevant keywords (see below). Three SEO Demands That Content Fulfills | SEJ
  • Paid tools like SEMrush: Another option is to look at potential keywords through the lens of how competitive the term is via SEMrush. On the platform’s main dashboard, they have a section that offers related keywords, which is another great resource to identify terms that your site might not already rank for (see below). Three SEO Demands That Content Fulfills | SEJ

Once you’ve got a set list of keywords, think about how you can use them effectively beyond just technical means. Beyond meta descriptions and title tags, here are a few other ways you can use your keyword research:

  • Blog posts: Use your list of keywords to help you come up with new blog topics. Referring back to the cheeseburger example, you can produce a blog post where you sample multiple burgers from fast food chains.
  • Static and dynamic assets: Keywords can be a jumping off point to more creative projects. In the case of “best cheeseburger toppings,” you could create an interactive asset that lets users build their own burgers.
  • Social media: Keyword research can also help you identify new opportunities for social promotion – specifically through new hashtag ideas.

2. A Diverse Backlink Portfolio Is the Direct Result of Engaging Content

Google uses links to measure relevance, authority, and trust of websites. So producing lots of linkable content will help boost your rankings.

So what’s the secret to linkable content? An analysis of more than 300 content marketing campaigns by Moz and Fractl (disclosure: my employer) revealed there are four key ingredients to highly shareable content:

Every online marketer worth their salt knows what a backlink is. Check out this article on How to Build Backlinks:THE DEFINITIVE GUIDE to learn more about it.