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seo tips 2019

SEO Tips 2019 – Best SEO Tips in 2019?

With each progressing yr, SEO rules are changing rapidly and each year it gets tougher to compete on the Google Search Engine. Do not fear we have completed our research and come up with some best tips for SEO in 2019.

It’s an abbreviation for Search Engine Optimization. In easy phrases, search engine optimization is the best way of bettering the variety of guests to a specific web site, by bettering the position or search rating, over Search Engine End result Web page (SERP) to enhance on-line visibility when it comes to Natural Search.

Usually, everybody’s thoughts, is Google going to kill search engine optimization by updating the Search Algorithm?

To start with, one shall know why this query arises. Many occasions we’ve got seen Google updating its Algorithm which drastically affected the Search Outcomes. These updates from Google is to keep up its functionality for offering the perfect correct search outcome. From the previous decade,

seo tips 2019

Google has made themselves the largest large within the Search Engine business due to their top-notch looking outcomes. Folks have grown belief over Google Outcomes due to the correctness. And all this taking place due to the Google Algorithm Replace.

Therefore, the proper reply to the query is,

“No Google just isn’t going to kill search engine optimization”.

So search engine optimization is accountable for the 12 months 2019 and lots of extra years to come back.

However it’s true, few modifications are made by Google which can have killed some previous search engine optimization methods and methodologies. Although some stays unaffected.

One way or the other, it’s turning into arduous for peoples to find out which search engine optimization methods to implement and which to discard. Right here we’ll listing a number of the most necessary search engine optimization tricks to observe within the 12 months 2019 if you wish to enhance your web site rating with out getting hit by any Google Penalty or Algorithm Updates.

Lets get began with the perfect search engine optimization ideas for 2019:

1. High quality Content material is the King of search engine optimization.

The very fundamental purpose behind looking on Google is the accuracy and the standard outcome google offers.

However how Google search engine offers such an correct outcome?

At any time when person feeds some question within the Google Search bar. Google crawler will begin on the lookout for the perfect outcome it will possibly supply. Google themselves don’t curate data. They search for the web sites, blogs, internet pages having the perfect related reply, and begin itemizing these web sites within the SERP. The one having the perfect data will rank on the high three of SERP. However these high spots usually are not straightforward to get.

seo tips 2019

Relating to these high spots, it is advisable do analysis and develop content material which has all the knowledge’s related to these queries and key phrases. In right now’s world content material having the perfect data are awarded and people having not a lot neither get a lot reward. So, if you’re proudly owning a web site, make sure you develop contents related to your area of interest. By no means divert out of your area of interest, as a result of in case you do Google might not perceive what the aim of your web site is.

Create contents which assist Google perceive your web site position. And develop content material for the subject most searched in your area of interest. Lastly, by no means compromise with the standard and requirements. The extra you concentrate towards nice contents, extra is the possibilities of you getting a better rating.

There’s a saying within the content material writing group

Create contents for the readers after which for the crawlers.

2. Common branding to enhance visibility.

Usually, web site homeowners have a false impression that they’ve created the perfect content material and Google will present them on the highest. However sadly, it’s naïve considering.

Little question, you’ve got created greatest content material however how will google perceive that you’ve got the perfect content material?

It is advisable do common Branding. For individuals who don’t perceive branding. It’s a method of selling your web site, contents, and blogs on numerous platforms of the World Extensive Net to realize extra viewers attraction.  As soon as the viewers begins to know extra about your model, if they’re able to relate to your web site they’ll share it with their associates.

seo tips 2019

As soon as your model picture begins to construct Google will mechanically discover your presence and can give outcomes for the queries associated to your area of interest.  So branding goes to be the X-factor for search engine optimization in 2019. However keep away from spanning for the sake of branding as a result of as soon as Google realizes your low cost methods they’ll penalize or de-index your model, web site or weblog from the SERP.

Branding to realize extra attraction and visibility.

3. Develop the perfect UI/UX design

Improved Consumer Interface and Consumer wants are going to proceed its significance within the yr 2019 too. Attempt to develop the perfect UI/UX in order that your web site is ready to have interaction extra viewers.

If you’re ignoring this tip then you might be ignoring some critical issues of search engine optimization. As a result of it’s confirmed that Google Analytics is utilizing numerous metrics to judge Web site High quality. UI/UX design is one such necessary issue.

seo tips 2019

In case your web site or weblog is interactive and has data’s that are helpful. Moreover, if the web site or software is user-friendly, which signifies that viewers are going to remain in your web site or weblog for longer durations and can search for different related pages.

This all will assist you to to realize extra loyal viewers, improved Bounce Price, improve within the variety of Web page Views that are some necessary analytic components Google makes use of to guage a specific web site.

Higher the interface, higher will probably be readers response.

4. Cell Indexing is the subsequent massive step

It’s no information that cell customers have taken over the Search Engine by storm. Google has just lately revealed that they’re experiencing extra search site visitors from cell gadgets compared to desktop gadgets. Google has already acknowledged that they’re going for cell first indexing and so they have already began the method. Not too long ago, they’ve embedded Cell Indexing characteristic in Google Search Console beforehand referred to as Webmaster device.

seo tips 2019

So, it’s excessive time for individuals who are nonetheless unaware of the current postings.

We suggest each web site proprietor to pay extra consideration, on cell optimization of your web site. As a result of in future, cell s goes to be the golden key when it comes to search engine optimization. As a result of all potential shoppers are on the lookout for the knowledge/providers on their cell machine. Perhaps you might be studying this text in your cell machine.

Finest methods to develop a mobile-friendly web site is to make use of cell pleasant themes, use cell plugging on CMS platform, attempt to construct a web site utilizing WordPress, AMP (accelerated cell pages), Bootstrap, and so on. And in case you don’t have a mobile-friendly web site, attempt to redesign it or optimize your web site for straightforward cell use.

Cell Optimized Web site are right here to outlive the long term.

5. Enhance Web site Pace by growing Responsive Web site.

We will correlate this level with our previous expertise. More often than not we ignore a web site if it takes an excessive amount of of loading time. So the identical factor goes to proceed sooner or later.

Furthermore, right now we live on the planet of 4G’s and 5G’s web connection and in case your web site just isn’t capable of load even in such a high-speed web connection. Then my pal it is advisable provide you with options to enhance it.

seo tips 2019

Take away all these obstacles that are knocking down your web site velocity. There are numerous methods like decreasing HTTP request, minimizing server response time, utilizing optimized photographs, asynchronous loading of CSS and JavaScript, and so on. to enhance web site velocity. You may be taught here numerous methods of bettering web site Pace.

So having a responsive web site with higher loading time will help search engine optimization in 2019. Attempt to improve the velocity of the positioning.

Nobody likes gradual course of make your web site lightning quick.

6. Use Voice Search Optimization

In 2018, we’ve got seen that how voice recognition and voice search have gotten an integral a part of each day use. Equally, it’s going to proceed in 2019.

At present’s market holds numerous gadgets like Google Assistant, Siri, Alexa, Cortana, and so on. which at the moment are altering the methods we’re looking issues. With numerous technological development, voice Search is turning into the subsequent massive factor in Search Engine discipline.

seo tips 2019

We have now already seen that Google has built-in AI into their Search Engine Optimization. Utilizing RankBrain know-how they’re now giving probably the most correct outcomes than ever earlier than. However as soon as they launched Google Assistant to the cell gadgets there’s a shift of site visitors towards voice searches. Perhaps right now Voice Search just isn’t holding a lot of the site visitors however in future, certainly they’re going to play crucial position in search engine optimization.

Should you put together your self right now for these developments it is going to be a significant enhance to your search engine optimization. Let me, give some methods on put together your web site for voice search. Use lengthy tail key phrases. As a result of right now’s quick key phrases usually are not getting extra impacts like they use to have earlier than. Do correct analysis and put together a listing of key phrases individuals are utilizing whereas looking. Use key phrases which generally viewers use for requesting some data. Use these Lengthy Path Key phrases and sprinkle it throughout your content material for greatest outcomes.

Voice Command goes to be the way forward for each machine.

7. Implement SSL Safety to enhance Authority.

It’s a generally recognized issue that when you have a safe web site it would acquire extra worth as in comparison with a non-secure web site. Even Google agrees that they like to rank Web sites with SSL Safety over an unsecured web site.

For individuals who don’t perceive the SSL Certificates and its significance in Search Engine Optimization.

SEO tips 2019

Safe Socket Layer (SSL) Certificates is small knowledge recordsdata which are feed or put in over internet server as a precautionary measure towards undesirable threats ensuing to wreck web sites authority. This SSL Certificates offers a bonus when it comes to search engine optimization because it has been confirmed by Google that HTTPS holds an necessary position as a rating issue.

Even attempt to enhance your web site Area Authority. As a result of it is rather influential with regards to placement within the Google Search Rating. There are numerous methods to enhance your authority.

Safe your web site will SSL and acquire shoppers belief.

8. Attempt Running a blog and including video contents.

Running a blog is without doubt one of the largest methods to enhance your web site rating, if you’re to realize extra site visitors then you need to begin running a blog. It is without doubt one of the greatest methods to work together with customers.

We suggest Running a blog and utilizing Video Content material to your Search Engine Optimization Help within the yr 2019. Many web site homeowners attempt to create the perfect web site however overlook the rationale for creating it. The primary function of each web site is to work together with the client.

Running a blog will help to a really extent with regards to partaking extra buyer. The extra high quality blogs you write, the extra are the possibilities of the person staying in your web site. So Running a blog is probably the most advisable search engine optimization tip for 2019. And at all times give data which is effective to prospects and write content material related to your area of interest.

One other greatest method of partaking guests is high quality movies. Furthermore, video content material just isn’t but absolutely outfitted by a lot of the web site homeowners.

seo tips 2019

As a result of they discover it robust to create movies. However belief us, movies are going to be the perfect methods of communication between your product and your viewers. Some surveys counsel that viewers are extra to realize data from movies fairly than studying it.

However by some means even right now all web sites can’t go for movies, however in future be ready to make your self open for video contents as they’re going to develop into the largest issue for search engine optimization 2019 rating and promotions.

Extra you create extra are the possibilities of getting impressions.

9. Social Shares and Hyperlink Constructing to enhance search engine optimization.

Social Media doesn’t want an introduction. All of us have seen how main its impression with regards to rating. For individuals who are but confused about Social Media Branding. You may test the article on “introduction to Social Media Branding”.

Google usually belief these web sites which have excessive Social Media Shares. And it’s a undeniable fact that Google makes use of it as an necessary issue with regards to rating. If any content material in your web site is widespread throughout social media then it’s potential that Google will index that web page a lot quicker compared to different pages.

Hyperlink Constructing can also be no new methods when it comes to search engine optimization methods. However due to the misuse of Hyperlink Constructing, it has misplaced its impression in Search Rating. Although Google helps pure hyperlink constructing. However as per numerous search engine optimization specialists, it’s now turning into an out of date approach for getting larger Google rating.

seo tips 2019

However even then we help Hyperlink Constructing as a result of we predict that you will need to create Hyperlink Juice in order that Google can perceive our area of interest. We recommend to do Hyperlink Constructing however observe precautions as they’ll even backfire. In our expertise, if you’re constructing hyperlinks naturally and getting hyperlinks from authority’s websites like .edu, .gov, then clearly you’ll acquire extra worth.

And by no means go for spamming or unethical methods like commenting or stuffing for the sake of Hyperlink Constructing. So even within the yr 2019, Social Shares and Hyperlink Constructing holds an necessary place in Search Engine Optimization Methods.

Develop data which viewers likes to share.

10. Structured Knowledge for Wealthy Snippets.

Some data which is beneficial for a human could appear meaningless to Net Crawlers. In such circumstances, structured knowledge helps the crawler perceive not solely the content material however the function of it. Structured knowledge is instantly added to the HTML in order that crawler can simply decipher the online web page content material.

Right here we’ll see how structured knowledge is a crucial tip for search engine optimization in 2019. Once you seek for some data on the Google Search field, afterward google crawler search for the perfect related content material towards the requested question. On high of the search outcome, you’ll have observed a field with the title and a few extra data. These bins are referred to as wealthy snippets.

Structured knowledge helps Google to find out whether or not your content material is ready to get that snippet. If you’re constructing an internet web page in type of structured knowledge, then there’s a likelihood of you getting a better rank.

seo tips 2019

Normally, it’s surveyed that these web site who will get the wealthy snippet are liable to extra site visitors as in comparison with websites rating first or second.

So at all times use structured knowledge for which you’ll take assist of schema.org or Google’s Structured Knowledge Markup Helper to get that snippet. As a result of Construction knowledge maintain the important thing to snippet field and people snippets are the bins of a lot of guests.

Due to this fact structured knowledge goes to the protagonist for search engine optimization in 2019.

Get the Wealthy Snippet to get wealthy when it comes to guests.

Conclusion

There are lots of different components which may even have an effect on the search engine optimization development of 2019. However crucial one we’ve got enlisted within the Finest search engine optimization Ideas 2019.

Some components which want a undergo are Area Age. As even now it is vital for Google whereas rating. Area Title can also be necessary, so attempt to keep away from switching from one area to different, because it may give unhealthy impressions to google in sense of credibility.

Folks usually suppose that search engine optimization just isn’t as efficient because it was. However it’s partially true. Moral and natural search engine optimization is efficient. So solely go for white hat search engine optimization if you’re planning long-term objectives.

search engine optimization stays the best device even now for bettering enterprise. Both B2C or B2B each are getting extra advantages from search engine optimization service fairly than another Conventional methods. As a result of numerous stats present that search engine optimization offers extra conversion charges than outbound lead or chilly calling.

Link Building

Link building tools you may not know about

Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.

If you are actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts.

I’ll cover the tool in general and then look at the unique “nuts and bolt” features of each tool so you get the most of out it when executing link-building and content marketing campaigns.

Paid link building tools

These first two tools are robust options that perform a variety of functions and are paid tools.

Nightwatch.io. This fairly new tool has the ability to monitor 20 domains and 100 keywords. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try.

It’s also a very pretty tool with great visuals. You can also hook it up to Google Analytics and Search Console.

In terms of link building, while I wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on.

There’s a great section of the Nightwatch tool where you can see a graph of your average SERP position alongside your competitors’. You can quickly run ranking reports based on the keywords you’re tracking and identify which keywords need work. If you’re building links to certain pages and using specific anchors, you can use this information to try and see where you need to put your focus. Just don’t get too caught up in the typical day-to-day ranking fluctuations, as it can drive you crazy.

Another great feature I use frequently is to quickly visualize how rankings for a client compare to rankings for his/her competitors. This is useful information to have when starting a new link-building campaign. If you notice your page is moving down while the competitors are moving up, that’s a good sign that something needs to change.

You can also pin items on the Dashboard if you want to monitor multiple sites or just different information for one site, making it easy to put together a dashboard that gives you what you need immediately after logging in.

And if you’re one of those people who lives to see a daily ranking report, you can see that as well.

Another thing I like is the Notifications section which tracks keywords and gives you new keyword suggestions. I love getting keyword suggestions when I’m running out of ideas and steam trying to find new linking partners or new content ideas.

LittleWarden.com. This tool checks for mail exchanger (MX) records and redirects. It also monitors page title changes, which I find very useful. I’ve seen some great improvement in rankings and conversions after altering page titles.

This tool monitors anything that has the power to negatively impact your rankings. A pet peeve of mine is when there is a technical issue on a site beyond my control, and I discover no one on their SEO team is monitoring it. You certainly don’t want to be working hard to attract links to a page that becomes inaccessible to Google. The monitoring feature on this tool will definitely help here.

You definitely don’t want to have a domain or secure sockets layer (SSL) certificate expire. Little Warden keeps an eye on expiration dates and will send a monthly email reminder when ending dates draw near. All of the features with this tool can be configured to your convenience which is nice.

Free link-building tools

These next two tools are free online tools that are more specific to certain tasks.

Siteliner.com. This tool helps find both broken links and duplicate content.

Broken links make for a poor user experience. Duplicate content is problematic enough that Google has an entire page about how to handle it, so it’s a good idea to use canonicalization if you have multiple pages with very similar or duplicate content.

The Skipped Pages section lists reasons why the page was skipped, potentially leading you to some troublesome issues, such as a page being blocked from Bing and Google bots or a 404 error. That’s very good information to have for your own site, but if you’re scanning a target site for link building, you definitely want to make sure you won’t be putting a link on a page that is blocked and won’t get indexed.

Finding broken links on web pages is easy with this tool. Search on a keyword and look for solid partner sites in what’s returned. Offer great content with working links to replace what’s broken on your target sites.

FirstIndexed.com. This is a free tool that allows you to discover when a uniform resource location (URL) was first indexed. It’s a search that appends some variables to make it easier for you, and I like easy!

If you’re trying to place links on a page, and you have no idea of how old the page is, this tool will give you an idea of how current the information is. If you land on a great page, and it was first indexed 10 years ago, you’d want to double-check to make sure that all the content is still relevant and accurate.

When it comes to topics that update frequently, older pages aren’t always a great source or a good link partner.

Older pages also have a higher probability of broken links, so you can also use this tool to check for broken links. Not only is that good for link building, it’s a good way to get a webmaster’s attention, by nicely pointing out that something needs to be fixed or updated.

 

To close

Link building can’t always be done with just the naked eye and still needs the support of smart, well-optimized pages to impact rankings. You can build great links to a site with smart content, but that doesn’t guarantee better rankings or increased traffic. There are many other factors at play that need to be taken into consideration, and the tools I have listed can help and be a great addition to your link tool arsenal.


ABOUT THE AUTHOR

Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.

How Does Search Engine Optimization Help You Increase Your Web Traffic?

Search Engine Optimization or SEO, as it is more commonly known, is often hailed as one of the most important tools for online marketing. But is it really as important as people say it is? Does it really make any difference to your business? Well let us begin by understanding what Search Engine Optimisation really means.

Search Engine Optimization is basically a set of techniques aimed to improve your website’s visibility across search engine sites like Google, Bing, Yahoo and others. When somebody wants to search for a specific thing on Google, he/she usually types in a specific phrases and then the search engine serves a list of websites which might have relevant content. Now SEO aims at improving your websites position whenever search phrases which are relevant to your site are searched.

So now we have a basic idea about search engine optimisation but the question remains-does search engine optimisation really impacts your business? And the answer is Yes, of course it does! Today, the world lives on the internet and therefore it is highly probable that your prospective customers spend a considerable amount of time on the internet. So it is really a wise idea to attract customers from the web.

If your website gets ranked on the top of the Search Engine Result Page (SERP), then people would believe that your site is more relevant to them and that would increase their chance of visiting your site and possibly getting converted into a sale. A top rank in popular search engines like Google would not come unless you use a robust SEO strategy.

So to sum things up Search Engine Optimization gets you the top ranks on search engines and top ranks on search engine sites gets you more visitors to your site and increases your revenue levels as well. So to make your business more successful on the web, you got to have Search Engine Optimization.

How to Optimize Your Website for Multiple Keywords

In today’s SEO, where context is more important than keywords, performance measurement often still comes down to specific keyword terms and phrases that a user searches.

While you don’t have to chase the algorithm for specific terms and work on variations and phrasing to jockey for position against competitors, you still have to care about both relevancy and authority.

The relevancy of content to the subject matter and the ambiguity of what context really means versus an individual keyword approach have led to looser strategies and a renewed need to stay focused on on-page optimization.

While trusting that Google will understand the context of our content as you build a strong brand and positive user experience, you’re still faced with the need to:

  • Determine the hierarchy of our content.
  • How to organize our content.
  • How to build that context to ultimately rank for multiple keywords that will meet our conversion goals.

The need to optimize and focus on keywords is as important as ever even though the importance of certain optimization techniques has changed.

1. Know Your Current Content

Once you’ve established your conversion goals, arranged your analytics house, and conducted keyword research, you’re ready to organize your keyword data into meaningful topics.

You can find sets of terms on the same topic and group them together. You won’t need to do stemming or use all of the literal variations of the terms and its plural or singular versions, but you need to know which sets of terms are related to a topic.

When running an e-commerce site, this likely falls into top-level terms for the most general topics of the niche or industry that your site sells products in, product categories, brands, other filtering or grouping options for products, and ultimately at the product level itself.

Most B2B sites follow a pattern as well with top-level business industry terms, product or service categories, and the products or services themselves.

With keywords grouped into topics, it’s possible to take the important next step of mapping your keywords to existing pages of content or conducting a content audit.

My go-to process is to run a crawl of the existing site structure with Screaming Frog, download the HTML page results into Excel, and then get to work putting topics and terms out to the side of specific pages. Issues with gaps (in terms of pages for the number of topics and keyword terms) often emerge quickly, allowing for the planning of additional content.

When you know you have content gaps and need to create more, that’s when you can turn around and quickly search to see which websites own the top of the SERPs for those topics and draw inspiration (without copying them) for ways to fill the gaps with your own content and make decisions based on priority.

2. Optimize Site Architecture

Knowing where you stand with content and having a plan for filling gaps is the start, but won’t get you far before you realize you need to figure out how to organize the content. Bruce Clay’s concept of siloing still has solid principles for helping get hierarchy and focus right for your site (though some aspects of how it is done are different today).

Balancing user experience, priority of product/service offerings, and topical keyword search volume (audience demand), build out your site hierarchy working top to bottom going from most general to most specific. As noted earlier, most sites are already built this way naturally. However, when SEO isn’t involved, site navigation and structure is often dictated by an internal or organizational view of what we think is most important rather than what our prospects are searching for and how they are searching.

By taking an approach that looks at essentially any page at any level on the site as an entrance point and landing page for one or more topical keywords, you’re able to cast a wider net in terms of rankings and visibility.

When you try to rank for too many terms with a single page or section of the site, you will cannibalize your own efforts and dilute your message. Stone Temple Consulting recently went in depth on how to recognize cannibalization.

We’re far from the days of targeting a keyword per page, but at the same time you can’t expect to rank for a wide range of topics and terms with a small set of pages and going in the direction of “less is more” when it comes to content.

3. Do Your On-Page Optimization

It is surprising to me how many SEO campaigns I have seen recently that have neglected the basics of on-page optimization. These SEO basics and best practices still apply.

You have to go deeper than just trying to produce great content and organize it well top to bottom in the site. When you’re building context for the user and Google, you have to ensure proper categorization.

The last thing I want is for pages on my site to provide a bad user experience. If a potential customer is searching for whiskey gifts for groomsmen in their wedding but don’t yet know what type of product they want and they end up landing on a specific whiskey barrel page that outranked the category page, they are more likely to bounce.

When you’re building context for the user and Google, you have to ensure proper categorization. The last thing you want is for pages on your site to provide a bad user experience.

If a potential customer is searching for whiskey gifts for groomsmen in their wedding but don’t yet know what type of product they want and they end up landing on a very specific whiskey barrel page that outranked the category page, they are more likely to bounce.

There is still power in the on-page variables. The focus isn’t on having a single tag or body copy keyword density that will move the needle alone, however, with all factors working together with architecture and on-page optimization, you can present a solid set of content regarding relevancy on our particular subject matter.

When you have everything in great shape, you get to spend time on more granular details of optimization and test to see how they impact rankings.

 

4. Don’t Forget the Rest of SEO

When your information architecture is in alignment with your strategy for building context and when you’re in good shape from an on-page optimization standpoint, you can focus on fine details and single variable testing changes.

You don’t want to stop here and be short sighted in your approach though. It is important to remember the rest of your SEO strategy including aspects of “authority” that work together with the “relevancy” that you have built.

When you have a balanced website and great content from top to bottom, you can now attract links to pages other than your homepage, utilizing off-page ranking strategies that are targeted to specific topics deeper within the site without worry of dilution or cannibalization, shifting the intent of a page in the determination of the search engines from one topic or subtopic to another.

SEO Management is crucial for your online rankings. If you build backlinks, like to save time, and want software that makes insightful and useful recommendations – Linkio might be what you’ve been looking for.

3 Ways SEO & Content Work Better Together

The relationship between SEO content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together?

If you’re trying to grow your qualified search traffic, you can’t do it with only one; you have to combine your SEO efforts with engaging content.

But what’s the most effective way to do this?

One way to look at the relationship is from the perspective of SEO making requests of content marketing (although their synergy isn’t as aggressive as that sounds).

Let’s look at three essential ingredients SEO requires – keywords, backlinks, and a technical site audit – and how SEO and content work together to help you achieve your digital marketing goals.

1. Keywords Can Help You Generate Content Ideas

There is no such thing as SEO without keywords, and the most astute content marketers understand that the best content helps your rank for the terms that are most related to what your consumers are already searching for – which is why every effective content strategy starts with keyword research.

A comprehensive keyword research session starts with some simple brainstorming. Think about the main goals of your site and jot down some keywords. From there, expand this list with the help of keyword tools.

Below are two ways you can identify keywords beyond those you currently rank for:

  • Google autocomplete and related searches: There’s no better way to step inside the mind of what your consumers are searching for than through Google. Let’s say you wanted to start dedicated to cheeseburgers. “The best cheeseburger” is a query that your target audience is already likely using, but when you enter it into Google, you’ll discover a list of potential long-tail keywords (see below). Three SEO Demands That Content Fulfills | SEJFrom there, scroll down and check the related searches for an additional list of relevant keywords (see below). Three SEO Demands That Content Fulfills | SEJ
  • Paid tools like SEMrush: Another option is to look at potential keywords through the lens of how competitive the term is via SEMrush. On the platform’s main dashboard, they have a section that offers related keywords, which is another great resource to identify terms that your site might not already rank for (see below). Three SEO Demands That Content Fulfills | SEJ

Once you’ve got a set list of keywords, think about how you can use them effectively beyond just technical means. Beyond meta descriptions and title tags, here are a few other ways you can use your keyword research:

  • Blog posts: Use your list of keywords to help you come up with new blog topics. Referring back to the cheeseburger example, you can produce a blog post where you sample multiple burgers from fast food chains.
  • Static and dynamic assets: Keywords can be a jumping off point to more creative projects. In the case of “best cheeseburger toppings,” you could create an interactive asset that lets users build their own burgers.
  • Social media: Keyword research can also help you identify new opportunities for social promotion – specifically through new hashtag ideas.

2. A Diverse Backlink Portfolio Is the Direct Result of Engaging Content

Google uses links to measure relevance, authority, and trust of websites. So producing lots of linkable content will help boost your rankings.

So what’s the secret to linkable content? An analysis of more than 300 content marketing campaigns by Moz and Fractl (disclosure: my employer) revealed there are four key ingredients to highly shareable content:

Every online marketer worth their salt knows what a backlink is. Check out this article on How to Build Backlinks:THE DEFINITIVE GUIDE to learn more about it.