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Link Building

Link building tools you may not know about

Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.

If you are actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts.

I’ll cover the tool in general and then look at the unique “nuts and bolt” features of each tool so you get the most of out it when executing link-building and content marketing campaigns.

Paid link building tools

These first two tools are robust options that perform a variety of functions and are paid tools.

Nightwatch.io. This fairly new tool has the ability to monitor 20 domains and 100 keywords. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try.

It’s also a very pretty tool with great visuals. You can also hook it up to Google Analytics and Search Console.

In terms of link building, while I wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on.

There’s a great section of the Nightwatch tool where you can see a graph of your average SERP position alongside your competitors’. You can quickly run ranking reports based on the keywords you’re tracking and identify which keywords need work. If you’re building links to certain pages and using specific anchors, you can use this information to try and see where you need to put your focus. Just don’t get too caught up in the typical day-to-day ranking fluctuations, as it can drive you crazy.

Another great feature I use frequently is to quickly visualize how rankings for a client compare to rankings for his/her competitors. This is useful information to have when starting a new link-building campaign. If you notice your page is moving down while the competitors are moving up, that’s a good sign that something needs to change.

You can also pin items on the Dashboard if you want to monitor multiple sites or just different information for one site, making it easy to put together a dashboard that gives you what you need immediately after logging in.

And if you’re one of those people who lives to see a daily ranking report, you can see that as well.

Another thing I like is the Notifications section which tracks keywords and gives you new keyword suggestions. I love getting keyword suggestions when I’m running out of ideas and steam trying to find new linking partners or new content ideas.

LittleWarden.com. This tool checks for mail exchanger (MX) records and redirects. It also monitors page title changes, which I find very useful. I’ve seen some great improvement in rankings and conversions after altering page titles.

This tool monitors anything that has the power to negatively impact your rankings. A pet peeve of mine is when there is a technical issue on a site beyond my control, and I discover no one on their SEO team is monitoring it. You certainly don’t want to be working hard to attract links to a page that becomes inaccessible to Google. The monitoring feature on this tool will definitely help here.

You definitely don’t want to have a domain or secure sockets layer (SSL) certificate expire. Little Warden keeps an eye on expiration dates and will send a monthly email reminder when ending dates draw near. All of the features with this tool can be configured to your convenience which is nice.

Free link-building tools

These next two tools are free online tools that are more specific to certain tasks.

Siteliner.com. This tool helps find both broken links and duplicate content.

Broken links make for a poor user experience. Duplicate content is problematic enough that Google has an entire page about how to handle it, so it’s a good idea to use canonicalization if you have multiple pages with very similar or duplicate content.

The Skipped Pages section lists reasons why the page was skipped, potentially leading you to some troublesome issues, such as a page being blocked from Bing and Google bots or a 404 error. That’s very good information to have for your own site, but if you’re scanning a target site for link building, you definitely want to make sure you won’t be putting a link on a page that is blocked and won’t get indexed.

Finding broken links on web pages is easy with this tool. Search on a keyword and look for solid partner sites in what’s returned. Offer great content with working links to replace what’s broken on your target sites.

FirstIndexed.com. This is a free tool that allows you to discover when a uniform resource location (URL) was first indexed. It’s a search that appends some variables to make it easier for you, and I like easy!

If you’re trying to place links on a page, and you have no idea of how old the page is, this tool will give you an idea of how current the information is. If you land on a great page, and it was first indexed 10 years ago, you’d want to double-check to make sure that all the content is still relevant and accurate.

When it comes to topics that update frequently, older pages aren’t always a great source or a good link partner.

Older pages also have a higher probability of broken links, so you can also use this tool to check for broken links. Not only is that good for link building, it’s a good way to get a webmaster’s attention, by nicely pointing out that something needs to be fixed or updated.

To close

Link building can’t always be done with just the naked eye and still needs the support of smart, well-optimized pages to impact rankings. You can build great links to a site with smart content, but that doesn’t guarantee better rankings or increased traffic. There are many other factors at play that need to be taken into consideration, and the tools I have listed can help and be a great addition to your link tool arsenal.


ABOUT THE AUTHOR

Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.

SEO tips for voice search

SEO tips for Voice Search

seo tips for voice search

Digital assistants are redefining the rules of SEO. Voice assistants are becoming quite popular, and they already have an impact on how people search.

For that reason, it is fundamental to investigate how to rank well with the new digital assistants in the market. It is extremely important since more and more users trust voice recognition software like Siri and Cortana to perform searches.

Nowadays, there are upgraded digital assistants such as Amazon Alexa, Google Home or Google Assistant. These technology upgrades are based on voice interaction and speech recognition.

Using these innovative devices, you will be able to play your favourite song, schedule a dentist appointment, make a reservation or buy tickets for a show, just with a voice command.

There are endless possibilities of how digital assistants can make your life easier. Early-adopters are already crazy about them, and it is expected to become more and more popular in the next three years.

Due to this new way of interaction between user and business throughout the internet, companies must identify how to match their keywords with the full sentences searchers use when they search using voice assistants.

Having a good SEO strategy is now more important than ever since Google assistant and the other voice assistants only show the top result for general questions. Because of this, companies must concentrate on getting the first position.

In order to achieve this goal, they have to identify the differences between a regular search using a search engine and a voice search. For instance, to look up for pizza, a user might type just “pizza” into the search engine while using a full sentence for a voice search “Where I can order the best pizza?”.

Since most voice searches are questions, companies must create featured snippets as answers. They must answer the question directly and concisely. Therefore, an effective featured snippet is short, not longer than 29 words.

Featured snippets are now even more relevant than traffic, and there is a fierce competition to create the best one. As long as they provide information they can even be promotional, they will not be penalized for advertising a product or a service. This will probably lead to immediate sales.

There are other actions that can take your business to the first position in Google Assistant. A big determinant factor is PageSpeed. There is a correlation between page speed and how well a website ranks in voice search. The average result loads in 4.6 seconds.

Beyond PageSpeed, there are other trigger factors such as Domain Authority and HTTPS. Authorized domains and HTTPS secured websites rank better with Google Assistant too.

New innovations are coming up every day making that even not that old technologies are becoming obsolete. It changes the way we live, we work or even think. We already have changed DVD for online streaming, the enterprises have changed analog PBX to the virtual call center and now have changed the way we search the information.

Embracing this new technology and becoming a first-mover can lead companies to succeed in the market and defeat fierce competitors. This innovation must be seen as nothing but a great business opportunity for any business.

seo tips

Build a remarkable SEO content strategy with these tips

If you are present in the digital world as a business, then you must have tested and implemented various SEO strategies in order to make your website rank higher in search results and bring more traffic to your website. But one of the most important parts of SEO strategy which is mostly overlooked by most of the business owners is SEO content strategy.

SEO content is any type of content used and created on the digital platform with an objective to bring more traffic to your website and rank higher in search results. So basically an SEO content strategy will be built around such type of content only.

Here is the list of different types of SEO content

  • Blog posts
  • Articles
  • Lists
  • Infographics
  • Slideshows
  • Directories
  • Product Pages and much more

 

There are various ways through which you can plan and implement your SEO content strategies, but in this blog post, we will be talking about some of the important tools for optimizing your content for SEO so that you can get the expected results through your efforts.

Do in-depth keyword research

From the wide array of parameters which Google uses to index your content, keywords are the most important one. You should always make sure that the type of content which you are going to create includes the relevant keywords.

For example, if you are a QuickBooks cloud hosting company then you need to make sure that the content which you are going to create includes relevant keywords like “QuickBooks cloud hosting”, “QB cloud hosting”, “hosted QuickBooks”, etc.

So go through a relevant and useful keyword research so that you can later use it in your content for better visibility and website traffic.

Promote your content

Another important part of the SEO content strategy is promoting your content. You can use various social media sites like Facebooks, Twitter and LinkedIn to promote your content. You can also build both internal and external links for your content in order to make it visible to more people with similar interest.

You should not hesitate in sharing your content multiple times on the social media sites as it will increase your chances of getting viewed by other people. In addition to this, you can also send your newly published content to your email list, send an outreach mail and even submit the same post to different content communities.

Don’t forget the old contents

While focusing on creating new and unique contents, most of the people forget about updating and maintaining their old content and this is not an ideal SEO content strategy practice.

You can add a “Last updated” tag on your on top of the page for enhancing your page on a continuous basis and keeping your page competitive in the search results while the topic evolves over time.

Other than this, you can also add extra content types for upgrading your existing content. You can simply create a video on a lengthy how to content and increase its linkability. It will also help you to bring traffic from other platforms like in the case of video creation, you can get traffic from YouTube as well.

SEO content strategy is a major part of optimizing your website for SEO purpose and underestimating such an important part of SEO will hamper your optimization goals and reduce the traffic on your website. So use the above-mentioned tips and get the expected results.